In late 1985, Coca-Cola sold the Embassy Pictures division to Dino de Laurentiis by forming De Laurentiis Entertainment Group and folded Embassy Films Associates. Lord Lew Grade (who had just stepped down as head of ITC Entertainment) was brought in to run the international unit until Lear and Perenchio sold Embassy to The Coca-Cola Company on June 18, 1985. In 1984, the film division was renamed "Embassy Film Associates". In January 1982, when Norman Lear and Jerry Perenchio acquired the studio, the film division changed accordingly, reverting to the previous Embassy Pictures by dropping off "Avco". In 1976, Avco Embassy sold off their broadcasting division to Multimedia, Inc. In 1967, Levine sold the company to Avco Corporation, an aviation equipment and financial services company, reincorporating it as "Avco Embassy Pictures Corporation". Levine Presents" text at the beginning and "An Embassy Pictures Release" text at the end of a film, both in the style of the credits).
Levine distributed such films as Godzilla, King of the Monsters, Hercules (the 1958 Steve Reeves version), and Santa Claus Conquers the Martians (there was no logo in the pre-Avco years, just a "Joseph E. Background: Embassy Films Associates (also known at various points of its existence as Embassy Pictures and Avco Embassy Pictures Corporation) was founded by film producer Joseph E.
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